The food you should know is not only bringing beauty but also good preservation. The packaging of "milk" is constantly evolving, from the earliest unpacked and used various containers to pack it, and now it can be packed after killing bact...
The food you should know is not only bringing beauty but also good preservation. The packaging of "milk" is constantly evolving, from the earliest unpacked and used various containers to pack it, and now it can be packed after killing bacteria. Different packaging materials also affect the storage temperature and method of milk. "Food packaging not only meets stable quality, but you can also see the maturity of a country's civilized technology development from it." Xu Chengyong, general manager of Chengyao Packaging Co., Ltd. Milk is a food with high safety risks. After properly sterilized from the processing end, the factory will be stored, transported to shelves for sale, and even the safety and stability of consumers after buying it home. In addition to good temperature control, the most important thing to pay is packaging.
{9 99}Packaging can provide food with a value that exceeds the beauty consumers know. From choosing packaging materials based on food safety needs, to estimating consumers' usage habits, and brand marketing communication, all of them are packaging coats that are created by packaging, whether it is a limousine bag or high-density polyethylene (HDPE) packaged in household barrels.
Taiwan milk packaging evolution: From potted milk to shelf packaging"The earliest milk in Taiwan was not packaged." Xu Chengyong smiled and recalled that refrigerators were not popular 4 or 50 years ago. If you want to drink a glass of milk, you must buy raw milk from pastoral farms. After returning home, you need to boil the milk by using a direct heat, which is the so-called heat-repellent killing. After the bacteria are killed, you can also use a clean container to distribute it. Later, the process of loading was carried with aluminum cans, stainless steels and other containers, which were all for the purpose of making the heat-relieving sterilization step simple.
According to "Food Power", "Are you "fresh milk" controlled? How do you choose domestic and foreign, large and small factories?" The questionnaire survey found that when affecting milk consumption selection, only 5.9% of consumers will be affected by packaging. Such a low proportion has a lot to do with the maturity of milk packaging industry. Nowadays, looking at the entire row of dairy products on the shelves, whether placed in a refrigerated cabinet or a common shelf, the most common ones are actually several packaging materials: fresh houses, liquor bags, HDPE, and glass bottles. Even though the difference is not big for consumers, these different packaging methods consider completely different elements. The only common point is to maintain safety and stability.
The packaging of milk actually has a definite relationship with storage conditions, such as the most common top-shaped "new house" and Lile bags. Although the appearance of the roof seems to be different, this type of packaging material is actually combined with composite packaging materials. The material selection will vary according to the storage temperature and purpose. Chen Shuqiong, a marketing manager of the packaging company in Dazhonghua, explained: "For printing layers, the temperature packaging usually has 7 layers, and the refrigerated packaging only has 4 layers." Combined with the degree of bactericidal damage, it can affect the storage temperature layer and time of milk, and all packaging materials can be tailored to the needs of the product.
The 20th Century Major Invention: The birth of Lilu bagsIf you talk about Lilu bags, you and I are definitely familiar with them as consumers. The outermost paper-sensing material and the square and highly identifiable appearance are common packaging methods for long-lasting milk and refrigerated milk.
"Lile bags are not only a representative of failure, but also an extremely important invention in the history of packaging. The history and possibility of packaging of overlay liquid food!" Xu Chengyong said that in 1951, Ruben Rausing established Lile company in Lund, Sweden. It was originally a subsidiary of Åkerlund & Rausing. In 1943, before the company was founded, it began to develop packaging that could replace the packaging that was transported with milk from glass bottles. Finally, the birth of Lile bags was from Swedish engineer Erik. Wallenberg's hand completed his patent application in March 1944. It makes milk from a milk that is difficult to get, instantly becomes a food that can be easily transported with low temperatures, and at the same time it also becomes a regular customer of food packaging on the shelves.
"The source of milk is often a thousand miles away from consumers." Chen Shaoqiong smiled and shared the progress of Lile packaging along the way. The first thought of it was actually to solve the problem that milk is not easy to store. In Europe in the 1940s, transportation was inconvenient, and the milk source of many fresh milk was very far from consumers. It was difficult to drink a glass of fresh milk without safety issues. In addition to safety and stability, the impressive appearance of Tetra Pak has actually changed significantly along the way as consumer demand changes.
"After a good grasp of safety, Lile packaging considers convenience, beauty and functionality." Chen Shaoqiong said that if milk is softly packaged, it is not only difficult to arrange the storage location, but it is quite difficult to use. This is the main reason why Lile always chose to use a Founder-like appearance; aesthetics exam What is measured is that the brand needs a complete layout communication. How to convey the brand concept and value more effectively while allowing the outsourcing design to attract customers is a big marketing question. Even if many people think that aesthetics are not important, Chen Shuqiong said: "When Maslow's basic needs are met, people will naturally pursue aesthetics.. ”; Finally, due to the current market demand, the birth of Lile bags began to solve distance problems. Now, whether it is small families, busy office workers, the exclusive food needs and environmental protection concepts are improved, such as: bottles that improve storage convenience, small packages that allow small packages to make choices for consumers with a small population, etc., all of them are the micro-packages that adjust the direction of Lile bags to meet consumer demand.
"Retail channel is important." Chen Xunqiong planned to break the trend of future packaging of the milk market. Whether it is convenience or pursuit of environmental protection, a large part of the impact will depend on the demand at the retail channel. This is not to push the progress of packaging to the retail channel, but to see that retail operators can have greater impact from the beginning.
The well-known large-scale locking store Costco officially issued a statement in December 2021 that it will follow the packaging policies and goals of the US presidential company. Without affecting the maximum principle of product quality, in addition to packaging plastic reduction and reducing packaging materials, it will also add recyclable materials and certified fibers. The goal of efforts, and the certification standards with environmentally friendly value, is also one of the directions that many food factories are currently working hard to find alternative raw materials. The domestic milk brand Yimei Food, in cooperation with Lile Packaging, launched a bio-based plastic made of FSC&trade verified sugar cane bagasse. PE) milk packaging, in addition to the continuous utilization of raw materials, the used packaging can also be recycled and recycled into plastic particles together with traditional plastic, and reused in a circular manner.
Actually, it is not that any food needs to be packaged. According to different era backgrounds, consumer usage habits, market sales trends, etc., food packaging will continue to evolve in these trends. However, regardless of how to change the shape, the unchanging nature is that food packaging must be stable and maintain the safe quality of food, and developing environmentally friendly and sustainable materials is definitely a goal of improvement.
【This article is from the Fuli Vol.26 quarterly "The Breast Wars, Who is the Winner in the Nine Arenas"]
